3
0 Comments

Tip: Boost signups by doing a revenue share with failed competitors

A little bit of creativity (and collaboration) can go a long way. Monetize the traffic of your competitors when they close up shop by suggesting a revenue share.

When @fennessy of Salesloop went to a competitor's website, he saw a notice saying that they had shut down. The notice included links to their other projects, indicating that they were still getting (or at least expecting) some traffic. So he reached out to the founder and came to an agreement — they would link to Salesloop and split any revenue that came from it, allowing both parties to monetize the traffic. The company updated the notice, linking Fennessy's product and recommending visitors to check out their "friends at Salesloop" for an alternative automation tool. Alas, the arrangement was quickly shut down by another company that had (unbeknownst to Fennessy) bought his competitor's tech (so watch out for that). But before that happened, Fennessy got a solid 304 trials out of the deal. All you have to do is partner up and track whether the leads from their site convert.

More 30-second growth tips?

We share a tiny, bite-sized tip for growing your business a few times a week. Click here to see more and get Growth Bites in your inbox 👌

Trending on Indie Hackers
Considering Cold Mailing? Here's My Personal Experience! 📧 10 comments Roast my landing page. We help SaaS businesses grow by... 8 comments Do you have 0 paying users? Let's chat 8 comments Tell me About Your Startup! + would love to learn how you use issue trackers + documentation software. 6 comments Status Dumps to be more productive, happier, and avoid burnout as an engineer 5 comments How can we improve our pre-launch landing page? 4 comments