A little bit of creativity (and collaboration) can go a long way. Monetize the traffic of your competitors when they close up shop by suggesting a revenue share.
When @fennessy of Salesloop went to a competitor's website, he saw a notice saying that they had shut down. The notice included links to their other projects, indicating that they were still getting (or at least expecting) some traffic. So he reached out to the founder and came to an agreement — they would link to Salesloop and split any revenue that came from it, allowing both parties to monetize the traffic. The company updated the notice, linking Fennessy's product and recommending visitors to check out their "friends at Salesloop" for an alternative automation tool. Alas, the arrangement was quickly shut down by another company that had (unbeknownst to Fennessy) bought his competitor's tech (so watch out for that). But before that happened, Fennessy got a solid 304 trials out of the deal. All you have to do is partner up and track whether the leads from their site convert.
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