If you're quick enough, there's an opportunity in breaking news. Bring in more backlinks, traffic, and conversions by offering your spin on industry news before journalists publish anything.
Newsjacking is when a brand takes advantage of breaking news by injecting their own content into the story. It’s a powerful way to reach a bigger audience. Carrie Rose of Rise at Seven boosted organic traffic by 329% and organic conversions by 53% for a client within two months, primarily through newsjacking. Timing is key. You need to get your thoughts out before journalists start scrambling to find additional information for their articles. Carrie’s rule of thumb is to get something out within 40 minutes. And they were sending at least three per day to national news outlets. Luckily, it doesn’t have to be anything much — a brief but valuable comment is enough. So create Google (and other) alerts within your industry and put together a calendar of upcoming events that might be worthy of a comment. From there, you can take Carrie’s lead and send your commentary to journalists and publications. Or if you have a decent audience already, you can simply ride the wave by posting on social media and your blog.
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