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Tip: Boost your clickthrough rate by phrasing title tags as questions

Whether or not a person will click on your page from the SERP often depends on how you phrase your title tag. To get more clicks, ask the question that's being answered in your article.

In one study, title tags containing a question had a 14% higher clickthrough rate than those that didn't. Obviously, it won't make sense to pose a question in every title, but it's definitely worth testing on articles where you're answering something specific.

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