Influencers can have a big impact on your business, but they get cold messages every day. Before sliding into their DMs, consider signing up for their newsletter and responding there.
Reaching out to an influencer? Join their newsletter first. Just the fact that you'll get a feel for them will up your chances of building a relationship. And beyond that, newsletter creators often prompt readers to reply to emails. This is a great opportunity for you to make first contact and begin building a relationship. @fadedred of Writerpreneur Monthly found this to work way better than cold DMs. She's gotten follows, engagement, speaking invitations, and shoutouts by doing this. And more importantly, she's built relationships. Just be a human, introduce yourself, and talk about their work. Keep it short. From there, you can build a casual relationship, or dip your toes into something more structured, like influencer marketing.
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