Tip: Bundle items according to their prices to increase sales

Don't let bundled products work against each other. Get more sales by only grouping items that are of similar value.

Bundling products is a great way to increase revenue. But it's important that you only bundle similarly-priced products. According to one study, bundling an expensive product with a cheaper product actually leads to subtractive judgments, making the customer see the bundle as less valuable than the expensive product alone. The cheap product, in effect, works against the expensive one, and sales can suffer as a result.

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