Tip: Consider using a conversational landing page to improve your conversion rate

Chatbots can improve conversions. And while they're great in the corner of a page, they can work wonders in the spotlight. Consider using a conversational landing page to boost conversions.

When Landbot's chatbot bugged out and took up their whole landing page, their conversions shot up by over 300%. Instead of clicking around and getting distracted, visitors got pulled right into a conversation where they were engaged and guided to what they needed, step by step — all with a personal (and unique) vibe. What they stumbled upon is called a conversational landing page. It consists of a full-page chatbot and not a whole lot else. Here are some examples. Conversational landing pages work particularly well for lead qualification, but they are not for everyone or every situation. And they should, of course, be A/B tested. To get started, choose a chatbot that allows for a full-page view, like Landbot or Hubspot's Chatbot Builder. Set a goal for the page, tailor the chatbot text and landing page design to the buyer personas, and keep optimizing the experience to serve your visitors better.

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