User-generated content is gold, and user-generated templates are a cut above the rest. Get new users and retain old ones by allowing them to create (and share) templates for your product.
Notion's templates are a big part of what makes it such a successful business. And user-generated templates are particularly effective because they create a growth loop. It goes like this: A potential user comes across a useful template that someone else shared. They sign up to access the user-generated template and start using the platform. Eventually, they create their own, and the cycle repeats. Of course, templates only work for customizable products, but it doesn't need to be Notion-level customization. You should be able to start leveraging templates as long as your individual users are achieving their goals in unique ways. The first step is to set the stage by making your own templates. Promote them and create a culture around them (Slack channels can be good for this). Then allow users to make and share their own.
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