When growing your newsletter, it's important to get the right kinds of signups. Build a solid list and decrease unsubscribes by displaying a sample newsletter in advance.
By showing potential subscribers what to expect, you can decrease unsubscribes and make sure your list actually wants to receive your emails. Give them a brief description, let them know how often you'll reach out, and then display a sample newsletter. Just be careful not to distract visitors from the opt-in while you're at it.
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