Growth August 17, 2020

Tip: Decrease unsubscribes by displaying a sample newsletter before signup

Growth Bites @growthbites

When growing your newsletter, it's important to get the right kinds of signups. Build a solid list and decrease unsubscribes by displaying a sample newsletter in advance.

By showing potential subscribers what to expect, you can decrease unsubscribes and make sure your list actually wants to receive your emails. Give them a brief description, let them know how often you'll reach out, and then display a sample newsletter. Just be careful not to distract visitors from the opt-in while you're at it.

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  1. 3

    This is actually one of the reason that made me move to substack, because the potential subscribers can read it first. I link to the newsletters straight from my site....

    By now I am up to 1230 subscribers and to I swear by it that it works.

    I have from 0 to 5 unsubscribe every week...and I get from 10 to who knows subscribers a week. Is not a lot, but it those subscribing is because they want to actually read it.

    1. 1

      💪 Awesome to hear that this is working for you. Keep up the good work!

  2. 2

    This tip is very helpful and exactly the reason why I am building my newsletter, Psych, on Substack.

    I love how they have the option to "let you read first" before subscribing. Helps you get real, interested subscribers only.

    1. 2

      Yeah, Substack is great. Glad it's working out for ya 🙌

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