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Tip: Decrease your bounce rate in minutes by installing a caching plugin

The slower a page is, the more visitors will bounce. Simple as that. Keep people around by installing a caching plugin.

One study showed that a three-second load-time resulted in a 32% higher bounce rate than a one-second load-time. And page speed directly impacts your search rankings too. To speed things up, you can set up content caching so that data doesn't have to be requested from the origin server. The best part? Caching plugins only take a couple of minutes to set up. If you're using WordPress, check out these handy GIFs that show the process in a few simple steps.

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