4
1 Comment

Tip: Decrease your unsubscribe rate by sending a newsletter issue immediately after someone subscribes

When you get a fresh newsletter subscriber, don't make them wait until your next issue. Send a sample issue to whet their appetite and decrease unsubscribes.

Provide value immediately by sending new subscribers a sample issue. The sample could be your most popular issue or an amalgamation of some of your best pieces. Just make sure none of the content is time-sensitive. This sample issue will give them value immediately, let them know what to expect, and get them anticipating your next issue. And that means that that they'll be less likely to unsubscribe or mark your email as spam, which can impact your deliverability.

More 30-second growth tips?

We share a tiny, bite-sized tip for growing your business a few times a week. Click here to see more and get Growth Bites in your inbox 👌

Trending on Indie Hackers
How I grew a side project to 100k Unique Visitors in 7 days with 0 audience 49 comments Competing with Product Hunt: a month later 33 comments Why do you hate marketing? 29 comments My Top 20 Free Tools That I Use Everyday as an Indie Hacker 16 comments $15k revenues in <4 months as a solopreneur 14 comments Use Your Product 13 comments