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Tip: Delight customers by thanking them in your release notes

It's often the little things that give customers a smile and keep them around for the long haul. When someone gives you actionable feedback, show that you care by giving them a shoutout in your release notes.

When @wilbertliu of Mumu ships a new update, he uses the release notes to publicly thank each user whose feedback made the update possible. Nothing fancy, just a quick description of what was done, followed by a "Thanks, [first name]!" It only takes a few extra seconds for each release but Wilbert says people love the personal touch — it makes them feel heard and valued. While it's difficult to measure the impact on retention, it's sure to give the user a smile, while creating a sense of community for everyone else. And it may even encourage more actionable feedback.

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