If you've got potential customers in other countries, don't show pricing in a static currency. Boost conversions by displaying the currency that's relevant to each visitor.
You can increase growth rates by 30-45% by displaying prices in a potential customer's currency. It creates a more personalized experience and saves them the friction of converting the price themselves. Check with your payment processor to see if they have an easy solution for this — most do. And if you want to take it one step further, you can also consider incorporating Purchasing Power Parity into your pricing.
We share a tiny, bite-sized tip for growing your business a few times a week. Click here to see more and get Growth Bites in your inbox 👌
That's a great tip! We're starting an English Premier League based app and expect to have US and international based folks. This is our first time so I could easily have overlooked local pricing!
Glad it was helpful! 🙌
Nod to @genemachine of Swipe 👍