Getting media attention and reviews is important, but it doesn't have to be hard. Give your product to influencers and journalists for free and request a review.
When Airawear launched their product on Kickstarter, they got double their funding goal. The biggest reason for this was earned media mentions — and apparently, they were pretty easy to get. They just sent their (physical) product to journalists and influencers. Those people tried it out (because why not?). And many wrote reviews and articles about it, placing the product on some prominent websites. But of course, you don't want to give your product away willy nilly. Find people who have reviewed (or featured) similar products. You can do this by entering your competitors into tools like Ahrefs or SEMRush and checking out which domains link to them. Reach out to the authors by using a tool like Hunter or DMing them on their socials, and then give them free access to your product.
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