If you're already creating video content for YouTube, you can repurpose it to increase your site's organic search traffic. Bring in new visitors by simply adding these videos to your articles.
Sure, the "Videos" tab on Google is largely made up of YouTube videos, but it also includes videos from web results. And that means that video traffic can land on your site instead of YouTube. Ahrefs, for example, gets roughly 2% of their organic search traffic through videos that they've embedded in their articles. So after you upload your next video, find a relevant article that would benefit from the additional content, and embed it there. If nothing suits, write a new article to go with the video or vice versa. Embedded videos are especially powerful if you're in a niche that puts a premium on visuals.
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