Tip: Expand your reach by adding social share buttons
It's not enough for your content to be compelling — it needs to be crazy easy to share too. Add social share buttons so that people can spread the love with a click.
Social share buttons lower the barrier for visitors to share your content, thus increasing your reach and traffic. They're great for articles, especially if you cherrypick and pre-populate key quotes like we do on our founder interviews, but they're also worth adding to landing pages, emails, etc. They can even be used as social proof by displaying a counter for the number of shares. When Child Mind Institute added social share buttons to their mobile site they increased total shares by 400% and saw a 2.5% boost in new users. If you're setting social share buttons up on your own, here's the documentation for Facebook, Twitter, and LinkedIn. Alternatively, check out services like ShareThis or AddThis — the latter even dynamically displays whatever networks the visitor actually uses.
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Is it really helping? Based on my personal usage, I would leave only Tweet this button, since it often includes authors handle. And I'm thanking the author by mentioning him on tw
Everything else is like - I'll copy the link and paste it there (on fb, probably I have to chose a group or somthing, on linkedin I'll probably write some observations etc)
especially with those plugins that comes with 10+ share options. Vkontakte, viber, whatsapp. Are they really worth it. Tweet can be retweeted, whatsapp message can be sent to one person.
It can definitely help, but it's important to identify what networks are applicable for your business — it'll be different for everyone. I'd say Twitter is usually a safe bet. Whatsapp maybe not so much. It really depends on the content and your audience.