Growth May 8, 2020

Tip: Find qualified affiliates by using specific search parameters

Growth Bites @growthbites

Affiliates can make your sales skyrocket, but good ones are often hard to find. Make it easier on yourself by using Google's advanced search operators to find bloggers who are already affiliates of companies like yours.

Simon Alcott (@SaaS_Growth) of Whalepages found a nifty little shortcut to finding qualified affiliates. All you've got to do is head to Google and search for:

  1. A title that targets "best of" lists in your industry
  2. Text which includes words commonly used by affiliates.

Since affiliates usually disclose the fact that they will make a commission, Simon suggests going with "I may receive", "affiliate link", "disclosure", or "commission". You could even add in your competitor's name to specifically target their affiliates. Just like that, you've identified candidates in your industry with a proven interest in affiliate relationships. For example, here are the magic search parameters that an email marketing company could use to find affiliates:

intitle:”best email marketing” intext:”disclosure” (intext:”commission” OR intext:”affiliate”)

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