Tip: Get better leads by making your ideal customer clear

Click-through rates don't mean much if the clicks don't lead to conversions. Qualify leads with hyper-specific targeting in your marketing copy.

When it comes to leads, it's quality over quantity. And a super simple way to qualify leads is to state exactly who your target customer is (and isn't), right there in your marketing copy. For example, if your product is ideal for businesses with under ten employees, make that abundantly clear at a glance. Not only does this qualify your leads, but it will make your copy all the more persuasive to those target customers too. And that means higher-quality leads converting into more satisfied (and retained) customers. This applies to all your marketing copy, and it's particularly important in the pay-per-click world of ads.