Growth September 4, 2020

Tip: Get more clicks by adding a profile image to your emails

Growth Bites @growthbites

A simple but oft-forgotten way to increase the efficacy of your emails is to add a profile image. Yep, that's it. Boost your clickthrough rate by adding your logo (or face) to your accounts.

Adding a profile image to your emails can increase your clickthrough rate by as much as 25%. What you use for the image will depend on the voice of your brand, but a good rule of thumb is to use your face for promotional emails and your logo for transactional emails. Your recipient's email client will determine where the image is pulled from, but Google and Gravatar will cover most of your bases. So set up accounts for both with the relevant email address(es), then add your image.

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    1. 1

      Great tip, thanks for weighing in 💪

  1. 2

    Always love these growth bites... I apply most of them.

    Keep them coming!

  2. 2

    Great tip!

    I've 2 questions if someone can help me -

    1. If I'm not using gmail, but using the hosting provider email service, how can I add an image there?
    2. Or alternatively, can I use the emails I created on my hosting provider's cpanel and use them in Gmail?
    1. 4

      You don't need to use Gmail, just create a Google Account and set a profile image there.

    2. 2

      You should still create Google and Gravatar accounts with your email address, and add a profile image. Because it's not about your email service, it's about your recipients' email client. And most recipients will use an email client that pulls from one of those two places. Does that answer your question?

      Also, check out @1hakr's original post (also linked above) for more details.

  3. 1

    Easy for you to say; you don't have my face. =)
    Good tip. In general, there is a bit of anxiety involved in putting myself "out there" w/ an unproven product. But, if I am going to do something... I should believe in it and do it right. Thanks!

      1. 2

        Totally get what you're saying about putting yourself out there. Scary stuff!

  4. 2

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