There's a lot happening in the political and social arenas right now, and despite what you may have been taught, speaking your mind can actually benefit your business. Get loyal customers by standing up for what you believe in.
There's a commonly-held belief in business that being vocal about divisive issues will result in lost customers and little gain. That's true for the 800-pound gorillas (or at least it was until 2020), but one study on B2Cs showed that there can actually be a big gain for brands with small market shares. After all, when you've only got a small portion of the market, losing some prospective customers still leaves a whole lot of market. There's less risk and more reward. Plus, those who appreciate your stance will be more loyal to your brand. If this feels right for your business, let customers know where you stand. Be authentic about your beliefs. Voice them from the get-go, not just when an issue is on the news. And back it up with your actions.
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