A little incentive can go a long way. Get more subscribers (and customers) by offering website visitors a discount on your product.
When Moiz Ali of Native offered website visitors a $2 discount for signing up to their email list, they found that visitors were both more likely to sign up and more likely to become customers. In fact, the test went so well that they extended it, thinking that it must be a fluke. And these new subscribers were obviously interested in what Moiz was offering, presumably making them more engaged (and less likely to mark the emails as spam). There's no data on the unsubscribe rate so keep an eye on that if you give it a shot. And as always, A/B test it.
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