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Tip: Get some word of mouth by offering gifts with no strings attached

Discounts and offers with strings attached are commonplace, but a true gift from a company is rare. Get people talking about your product by giving something without asking for anything in return.

Getting a reward for inviting friends, providing an email address, etc. is swell, but what happened to good, old-fashioned generosity? Research shows that gifts given with no strings attached can increase word of mouth significantly — for example, from 44% to 62.7% in one case. But the more you ask for in return, the less it works. So find something that you would want to give no matter the outcome, then offer it without making an ask.

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