Tip: Get top-quality traffic with error message marketing

Looking for traffic that's ready to buy? Target your competitors' error messages as keywords.

Your competitors' customers are probably running into error messages from time to time. And when that happens, they're likely to search for what to do about it. This gives you an opportunity to get eyes on your product from people who are currently frustrated with your competitor and looking for a solution — that's high-quality traffic. To get in on the action, use a tool like Ahrefs or SEMrush to find your competitor's keyword rankings. Then filter for terms like "fix" and "error." When you find an error-message keyword with decent volume, target it with an article that offers the solution while letting them know about your product.