Getting exposure right after launch is important — possibly even more so than earning those first few dollars. Give your first users a free upgrade and ask them to share your product in return.
Everyone loves free stuff. When Steve Albrechtsen (@albydarned) launched slickbit, he upgraded his first 25 users to premium for free. Then he personally emailed each one to let them know, and he asked for feedback and shares in return. Many were happy to do so, with roughly half of them offering solid feedback and sharing his product on social media. It brought in a few new customers and he says this was one of the best decisions he made during his launch.
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