Growth July 31, 2020

Tip: Grow your audience by building in the open

Growth Bites @growthbites

Content is king when it comes to building an audience. But content can also be a pain. Make it easier on yourself by sharing your journey as you build your product.

People love a good story. And by following along with yours as you have your ups and downs, they'll often become big advocates of your brand. That's why it's so powerful to build in the open. Not to mention that it grows your audience, connects you with like-minded people, promotes your product, and garners real-time feedback. Plus, building in the open keeps you accountable, while helping you learn through your own observations. So share what you're doing regularly on social media, your blog, communities, and wherever else your crowd hangs out. And if you're looking for a good place to start, tell other indie hackers what's new by adding a milestone.

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