Tip: Improve retention by referencing new customers' goals in your onboarding process

If new customers aren't always finishing your onboarding process, they may be losing their emotional connection to their goals. Help them get through it by referencing their "why."

Customers purchase your product to achieve a specific goal, and they have an emotional connection to that goal. If you lose sight of this while building the onboarding process, new users may walk away before they get to the good stuff. So take another look at your onboarding. Shift your focus from getting users ready to use your product to getting them ready to achieve their goals. When making requests of them during technical and functional onboarding, mention these goals and let them know exactly how the task will push the needle for them. These little reminders should help to maintain the emotional connection, and get them to the other side of the onboarding process.

More 30-second growth tips?

We share a tiny, bite-sized tip for growing your business a few times a week. Click here to see more and get Growth Bites in your inbox 👌

Trending on Indie Hackers
Let's discuss databases? :D I would like to know about your database and your journey in using it 44 comments I'm 14 year old. I built my side project in 4 hrs and sold it for $2K within 4 days of Launch. Here is my Journey 🎉 27 comments List of places to submit your startup (for free!) 18 comments I'm 20 years old and launched an app that went #1 on the App Store. AMA. 17 comments I'm launching a new app and looking for feedback on the sales page 7 comments 💔 Y-Combinator rejection to new SAAS launch 🚀 5 comments