If you're using Instagram to build an audience, some types of posts will be more effective than others. Give your engagement a boost by posting content as carousels.
In a study of over 22 million Instagram posts, carousels got the most engagement, with a rate of 1.92% versus 1.74% for single images and 1.45% for videos. The data also showed that using all ten slides increased the engagement rate to 2%, and utilizing both images and videos in the carousel got it up to 2.33%. Putting "swipe left" in the caption (or on the first image) helps too, as this prevents people from missing the rest of your content. To post a carousel, just click the icon that looks like two squares when you're posting, then select multiple photos and videos. For those who dabble in paid ads, this data applies to you too.
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