Growth September 10, 2020

Tip: Improve your Instagram engagement by posting carousels

Growth Bites @growthbites

If you're using Instagram to build an audience, some types of posts will be more effective than others. Give your engagement a boost by posting content as carousels.

In a study of over 22 million Instagram posts, carousels got the most engagement, with a rate of 1.92% versus 1.74% for single images and 1.45% for videos. The data also showed that using all ten slides increased the engagement rate to 2%, and utilizing both images and videos in the carousel got it up to 2.33%. Putting "swipe left" in the caption (or on the first image) helps too, as this prevents people from missing the rest of your content. To post a carousel, just click the icon that looks like two squares when you're posting, then select multiple photos and videos. For those who dabble in paid ads, this data applies to you too.

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  1. 3

    And if you want to feature those carousels on your website - give Behold a try! 😁

    1. 2

      Just wanted to say good luck with your product, looks like it could be handy and definitely looks awesome. Do let me know if you eventually launch on ProductHunt so I can give it an upvote :)

      1. 3

        Thanks so much! I'll absolutely let you know when I launch on PH. Cheers.

  2. 2

    You can also turn your carousels into a video using Story Creator.

    Let me know if this is interesting. Ill make a YouTube video about it.

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