4
0 Comments

Tip: Improve your SEO by creating seasonal content

Riding the holiday wave can give you a nice boost in traffic. Strengthen your SEO by finding the best seasonal topics for your niche, writing about them, and updating the content each year.

Holidays and seasons affect traffic for the vast majority of businesses, and you can make the most of this by writing about seasonal topics. To do this, start with a list of seed keywords like your product type(s), industry, etc. Search the keywords on a tool like Ahrefs' Keyword Explorer, then head to the "Matching Terms" view. Click the "Include" filter, add a list of holidays, click "Any word", and apply the filter. Now you've got a list of holiday keywords relevant to your niche. Filter these by volume and difficulty, take your pick, and start writing. For best results, link to the seasonal content from your highest-ranking pages. And update the content every year — don't write a new one next year. That way, you'll keep your link equity and build page authority.

More 30-second growth tips?

We share a tiny, bite-sized tip for growing your business a few times a week. Click here to see more and get Growth Bites in your inbox 👌

Trending on Indie Hackers
How I grew a side project to 100k Unique Visitors in 7 days with 0 audience 49 comments Competing with Product Hunt: a month later 33 comments Why do you hate marketing? 29 comments My Top 20 Free Tools That I Use Everyday as an Indie Hacker 15 comments $15k revenues in <4 months as a solopreneur 14 comments Use Your Product 13 comments