Don't make your readers dig through paragraphs of fluff to get to the juicy bits of your article. Save them (and yourself) the trouble while improving SEO by capping your articles at roughly 1,750 words.
While many believe that longer posts make for better SEO, Ahrefs found that this correlation is only true up to a point. At about 1,000 words, the positive correlation between word count and backlinks becomes negative. And the slight correlation between word count and organic traffic cuts off at about 2,000 words. Similarly, Medium found that engagement begins to drop for articles longer than seven minutes, which equates to about 1,750 words. So, be concise. Cut out the fluff so that people can easily find the value in your content, increasing the likelihood of backlinks and the like. Of course, some articles will necessarily be longer than others, but keeping most below 1,750 words is a good goal. If you need help cutting down your next article, Hemingway App is a great place to start.
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