8
2 Comments

Tip: Include photos in your testimonials to increase conversions

Social proof works wonders, but all the fake reviews out there have understandably diminished trust. If customers love your product and you want prospects to believe the hype, include photos in your company's testimonials.

Studies suggest that showing a photo next to a statement leads to increased trust in that statement. They also show that people are naturally drawn to human faces. So by adding a photo of the customer who provided the testimonial, you're increasing the likelihood that users will both see it and believe it. Super simple, and given that social proof is fuel for conversions, it's well worth testing.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

Trending on Indie Hackers
Indie Hackers is now an invite-only community 51 comments The Challenge: $10,000 MRR in 30 Months 27 comments Is there a need for more beautiful landing pages? 6 comments +70,000 users on my chrome extension and almost no revenue. 5 comments Do you *like* Twitter? 3 comments "roast my ____" are full of noise, so I'm doing something about it. 3 comments