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Tip: Include photos in your testimonials to increase conversions

Social proof works wonders, but all the fake reviews out there have understandably diminished trust. If customers love your product and you want prospects to believe the hype, include photos in your company's testimonials.

Studies suggest that showing a photo next to a statement leads to increased trust in that statement. They also show that people are naturally drawn to human faces. So by adding a photo of the customer who provided the testimonial, you're increasing the likelihood that users will both see it and believe it. Super simple, and given that social proof is fuel for conversions, it's well worth testing.

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