Growth June 4, 2020

Tip: Increase conversions by always keeping calls to action visible

Growth Bites @growthbites

If signing up for your email list isn't incredibly simple, your conversions will suffer. Make converting easy by keeping your calls to action on-screen while users scroll.

Sticky widgets were a huge help to Noah Kagan on his journey to 700,000 subscribers — the audience to which he launched AppSumo. He kept certain calls to action on-screen as users scrolled, and this led to more conversions. Makes sense. After all, users were constantly being reminded of the conversion opportunity and they didn't have to go looking for the CTA in order to convert. Sticky sidebars are a good place to start for desktop, while sticky footers are particularly helpful on mobile since they don't take up much space.

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  1. 2

    This is brilliant.

    I currently sort of do this by peppering my CTA throughout my landing page, so at certain strategic junctures of my landing page, they're allowed to click on my CTA.

    I'll look into making it a "sticky" CTA and see what happens.

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