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Tip: Increase conversions by moving your site's menu to the bottom (on mobile)

If your site's menu is at the top of the screen on mobile, you're creating friction. Boost conversions by moving it to the bottom in a tabbed menu bar.

On mobile devices, 75% of users touch the screen with one thumb, making it difficult to reach some parts of the screen — particularly the top. Mathias Schrøder of Data-driven eCommerce moved the mobile menus to the bottom on two e-commerce sites. The resulting tab bars, which included the menu and high-leverage shortcuts (like checkout or featured products) resulted in conversion rates increasing by as much as 60%. While this seems to have the biggest impact on e-commerce, there are lots of other examples, so it could be worth testing on your site and/or product. Facebook, for example, did it a while back and saw a boost in engagement, revenue, and more.

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    This is something I think about myself. The last few pages I have build have been with a mobile menu at the bottom.

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      Nice! How's it working out?

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        I think it works well. I do not have hard data to back it up, but people seem to like it and I was told it's intuitive to use by several users.

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    Huh, now that makes a lot of sense when you think about it. That's a clever hack, especially since mobile viewing outpaces desktop/laptop by a fair margin usually. Thanks!

    - the DEEP DIVE Newsletter

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      My pleasure, good luck 👍

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