If your site's menu is at the top of the screen on mobile, you're creating friction. Boost conversions by moving it to the bottom in a tabbed menu bar.
On mobile devices, 75% of users touch the screen with one thumb, making it difficult to reach some parts of the screen — particularly the top. Mathias Schrøder of Data-driven eCommerce moved the mobile menus to the bottom on two e-commerce sites. The resulting tab bars, which included the menu and high-leverage shortcuts (like checkout or featured products) resulted in conversion rates increasing by as much as 60%. While this seems to have the biggest impact on e-commerce, there are lots of other examples, so it could be worth testing on your site and/or product. Facebook, for example, did it a while back and saw a boost in engagement, revenue, and more.
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