As your company grows, you'll have more opportunities to increase conversions via social proof, like displaying real-time activity to potential customers. Use notifications to highlight your popularity and increase conversions.
Unobtrusive popups that notify potential customers of current (or recent) activity on a website can have a big impact on conversions. In fact, they're so good at delivering social proof that conversions have been shown to jump 15% with their addition. Some sites showcase the number of people currently viewing a page or call out new registrations and purchases as they happen, but any relevant event will work. Just don't be too in-your-face about it; keep the notifications small and out of the way. Services like TrustPulse and PopKit offer plug-and-play options, so they could be good places to start.
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