3
0 Comments

Tip: Increase conversions by sending personalized videos to users

It's important to show each user that you care about them — and most won't be fooled by your "personalized" emails. But you can't fake a personalized video, so send these at key moments to increase conversions and retention.

The folks at Ontraport increased their trial conversions by 20% and cut their no-show rate for sales calls in half by sending personalized videos for their booking confirmations. Videos can also be used to add a personal touch to cold emails. Or you can employ them post-sale for onboarding, creating a relationship, and to request reviews (personalized video requests get 50% more reviews!). Services like Bonjoro and Loom allow you to quickly and easily create personalized videos, which can then be sent as a link. Just make it very clear that the link leads to a personal message, or they'll assume it's generic without clicking.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

Trending on Indie Hackers
Looking for Indie Hackers on Twitter, drop your handle 👇 51 comments List of places to submit your startup (for free!) 19 comments I'm 20 years old and launched an app that went #1 on the App Store. AMA. 17 comments Unpopular opinion: I don't like AI content generator tools 12 comments 💔 Y-Combinator rejection to new SAAS launch 🚀 5 comments I'm bootstrapping a Relationship Management platform, currently at $600/MRR. AMA. 5 comments