Tip: Increase customer satisfaction with eco-friendly products

It's no secret that sustainability is vitally important for the planet. What's less obvious is that it can help your business too. Grow your business and keep customers happy by making sure your products are eco-friendly.

One study showed that eco-friendly products are as much as 28% more enjoyable to use, even if sustainability isn't a customer's motive for purchasing. Another showed that demand for sustainable products is growing rapidly and customers are willing to pay more for them too. And these effects don't just apply to physical products. To make your product eco-friendly, use zero-emissions web hosting, plant trees according to usage or purchases, make sure your service providers are prioritizing sustainability, and optimize your product's usability and performance to reduce energy usage. Then let people know what you're doing and why it's helpful. Make it genuine — don't greenwash. And remind them about it when they're using the product. To see where you're currently at, use a carbon calculator like this one.

More 30-second growth tips?

We share a tiny, bite-sized tip for growing your business a few times a week. Click here to see more and get Growth Bites in your inbox 👌

  1. 4

    Not sure if self promotion is allowed here, but if you need help measuring your carbon footprint, offsetting your products, or just generally making your business more sustainble get in touch :)

    We launched our B2B solution yesterday -> https://carboncroc.com/business

    1. 1

      Nice, congrats on your launch! 🚀

    1. 3

      Thanks @growthbites! Important to share this info so that people are encouraged to build even more sustainable businesses 🙏

      1. 3

        Couldn't agree more 😀

      2. 2

        Thank you @growthbites and love your trends report @timosarkka!

        1. 3

          Awesome that you liked it @tdmck!

Trending on Indie Hackers
I write Lenny's Newsletter, the #1 paid business newsletter on Substack, generating over $500k ARR. AMA. 63 comments Considering Cold Mailing? Here's My Personal Experience! 📧 10 comments Roast my landing page. We help SaaS businesses grow by... 8 comments Do you have 0 paying users? Let's chat 8 comments Status Dumps to be more productive, happier, and avoid burnout as an engineer 5 comments How can we improve our pre-launch landing page? 4 comments