Even if your site makes its way to the first page of Google's search results, it can be hard to stand out. Get seen by optimizing your website for sitelinks.
Sitelinks are sub-listings displayed beneath a search result, and they're designed to get people where they want to go faster. That alone makes them an asset, but they also make your site stand out by taking up more space in the search results. In fact, one study showed that they can increase click-through rates by over 60%. But here's the rub: Sitelinks are algorithmically created so (with the exception of paid ads) you can't just go in and create them. You can, however, nudge your site in the right direction. Here are a few pointers:
If you'd like to know where you currently stand, services like Ahrefs will tell you whether any keywords currently trigger sitelinks for your site.
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