Growth August 7, 2020

Tip: Increase organic traffic by optimizing for sitelinks

Growth Bites @growthbites

Even if your site makes its way to the first page of Google's search results, it can be hard to stand out. Get seen by optimizing your website for sitelinks.

Sitelinks are sub-listings displayed beneath a search result, and they're designed to get people where they want to go faster. That alone makes them an asset, but they also make your site stand out by taking up more space in the search results. In fact, one study showed that they can increase click-through rates by over 60%. But here's the rub: Sitelinks are algorithmically created so (with the exception of paid ads) you can't just go in and create them. You can, however, nudge your site in the right direction. Here are a few pointers:

  1. Avoid flat architecture and make sure your site's hierarchy is logical and organized.
  2. Add a sitemap.xml file to Google Search Console.
  3. Use structured data to tell Google which menu to use for sitelinks, and to designate specific pages as About, Contact, etc.
  4. Make sure internal links point to important sections of your site.
  5. Use concise and informative anchor text and alt text.
  6. Make sure your articles have headings (tables of contents may help too).
  7. And of course, you'll want to increase your rankings.

If you'd like to know where you currently stand, services like Ahrefs will tell you whether any keywords currently trigger sitelinks for your site.

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