Growth June 12, 2020

Tip: Increase retention by inviting VIP customers to test new features

Growth Bites @growthbites

Your power users can be one of your company's greatest assets. Keep them engaged and get invaluable feedback by giving them access to new features before anyone else.

Studies show that people are 15 percent more likely to take action when given a label that signifies their importance. Figure out who your best customers are and let them know that they're your VIPs. Then show them some love by giving them beta access to new features. Sneak peeks give your VIPs early access to more value (hopefully!) and show them that their opinion matters, both of which will increase their emotional investment in your product. Plus, you'll get feedback from your best critics before the features are live. You can get the ball rolling by reaching out with good old email. But for 10x conversions, consider notifying them in-app as well.

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