4
0 Comments

Tip: Increase retention by inviting VIP customers to test new features

Your power users can be one of your company's greatest assets. Keep them engaged and get invaluable feedback by giving them access to new features before anyone else.

Studies show that people are 15 percent more likely to take action when given a label that signifies their importance. Figure out who your best customers are and let them know that they're your VIPs. Then show them some love by giving them beta access to new features. Sneak peeks give your VIPs early access to more value (hopefully!) and show them that their opinion matters, both of which will increase their emotional investment in your product. Plus, you'll get feedback from your best critics before the features are live. You can get the ball rolling by reaching out with good old email. But for 10x conversions, consider notifying them in-app as well.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox

Trending on Indie Hackers
Competing with Product Hunt: a month later 33 comments Why do you hate marketing? 29 comments My Top 20 Free Tools That I Use Everyday as an Indie Hacker 18 comments $15k revenues in <4 months as a solopreneur 14 comments Use Your Product 13 comments How I Launched FrontendEase 13 comments