Getting a new user to trust your site enough to enter their credit card info isn't always easy. Put them at ease and increase conversions by getting your site vetted by a 3rd-party and displaying their "trust badge" on your checkout page.
A 2017 study showed that concerns about payment security were the primary reason that 19% of respondents had abandoned their carts — up from 15% in 2015. USCutter solved this problem by boosting users' sense of safety with a trust badge, and the result was an 11% increase in sales. While e-commerce is the obvious vertical for this tactic, it can work for anyone. For example, Blue Fountain Media added a badge to a form where potential customers requested quotes, and saw a 42% increase in conversions. If you're wondering what service to use, a study done by the Baymard Institute suggested that badges from Norton were seen by users as the most trustworthy, followed by the Better Business Bureau and McAfee.
Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌
I worked at a company that paid ~$200k/year to use the trustE logo
About 10 years ago, I worked at a department of a megacorp that sold band merchandise online -- something like a couple million dollars worth of CDs, records, t-shirts per month.
We had a "trustE" logo on the checkout page which I thought looked stupid and IIRC was running third-party javascript on our checkout page. So I asked if we really needed it. Apparently, they had gotten a free trial to use the logo and found it boosted sales by ~15%.
I wanted delete an icon that was worth over $3mil per year!
Whoa that's nuts! Thanks for the input :)