Mobile shouldn't be an afterthought when it comes to email campaigns. Improve your click-through rate by designing your emails for mobile, first and foremost.
These days, 60% of email campaigns are being opened on mobile, and mobile-friendly emails are getting 30% higher click-through rates. Desktop is undoubtedly still important, but email clients often do a better job of adapting mobile to desktop than the other way around. So if you're one of the many people creating email campaigns for desktop, consider shifting your focus on your next campaign. That means shorter subject lines, to-the-point pre-header text, and concise email bodies. It means calls to action that are big enough for a thumb. It means small file sizes and making sure that each photo is actually worth the added load-time. And above all, it means sending yourself a test email first. If your email marketing platform has responsive templates, that's a good place to start, but it may still require some tinkering to get it right.
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