Breaking into new markets can work wonders for growth, and you can get started with some SEO. Employ international SEO to skyrocket your traffic and revenue.
Freddie Chatt used international SEO to increase revenue for an e-commerce brand by over £8MM. Within a few years, they went from getting 3% of their revenue from outside of the UK to 60%. And international SEO isn't just for e-commerce companies — it can work for any site, but it's often ignored. To get started, you'll need to do some market research to determine which countries are viable markets for your product. Check your analytics to see where your current traffic comes from. Try Google's Global Market Finder. Consider testing new markets via Google Ads. And don't forget to check out the competition (doing some searches while using a VPN can help with this). Once you've identified a few likely candidates, do some keyword research with tools like Ahrefs and SEMrush, while targeting specific countries. Localize and translate (if necessary) your site with products like ConveyThis. And from a technical perspective, you'll need to use hreflang tags and decide whether to house each market using subdomains, subfolders, or ccTLDs. For a deeper dive into the technical aspects, check out Freddie's article.
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