Growth August 11, 2020

Tip: Increase visibility on social media with native video uploads

Growth Bites @growthbites

Posting third-party video links on social media? You might be missing out on views. Use native videos to get your hard work in front of more eyes.

Videos that are uploaded directly to a social media platform are generally prioritized by the algorithm over linked videos. They also offer a better experience to viewers. And the result is more views and engagement. In fact, one study showed that native uploads resulted in an average of 530% more comments than linked content. It should be noted that if you're trying to boost engagement specifically where the video is housed, you may still want to link out. But for overall views and engagement, native videos are the way to go.

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