If you're housing your blog on a subdomain, you could be missing out on precious traffic. Get a higher Google ranking and more views by housing it on a subfolder instead.
In a 2017 case study, one company achieved an increase in organic blog traffic of 65.3% within 2 weeks by switching their blog from a subdomain (e.g. subdomain.domain.com) to a subfolder (e.g. domain.com/subfolder). Another went from essentially nowhere in the Google rankings for their target keyword to 57th with this change alone. And if you're wondering whether this still works in 2020, indie hacker Jon Hogg just did it and got a significant boost in traffic. So if your blog is languishing in a subdomain, consider making the switch. Then sit back and watch as your traffic (hopefully) climbs.
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