Growth May 21, 2020

Tip: Increase your blog's traffic by moving it from a subdomain to a subfolder

Growth Bites @growthbites

If you're housing your blog on a subdomain, you could be missing out on precious traffic. Get a higher Google ranking and more views by housing it on a subfolder instead.

In a 2017 case study, one company achieved an increase in organic blog traffic of 65.3% within 2 weeks by switching their blog from a subdomain (e.g. subdomain.domain.com) to a subfolder (e.g. domain.com/subfolder). Another went from essentially nowhere in the Google rankings for their target keyword to 57th with this change alone. And if you're wondering whether this still works in 2020, indie hacker Jon Hogg just did it and got a significant boost in traffic. So if your blog is languishing in a subdomain, consider making the switch. Then sit back and watch as your traffic (hopefully) climbs.

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  1. 2

    Yeah I've had to fight with my developers for them to do this in the past but it is important. Subdomain doesn't do much for your SEO or Domain Authority.

  2. 2

    I've always wondered about this! Thanks for posting

  3. 1

    You gotta love the statistical analysis LOL

    one company achieved an increase in organic blog

    One indie hacker did it and got a significant boost

    slight increased traffic over 2-3 days..

    I am not saying DON'T DO IT, but rather - double question all these things...
    if you have amazing content, even if you post on the evilest blog platform (that's medium) you will get leads/customer

    1. 1

      @orliesaurus
      What's wrong with Medium? I'm genuinely asking.

      1. 2

        Terrible UX, paywalls, not benefitting your domain for DA or SEO purposes, you're at their mercy, whAt if they ban you or disable your account... You lose it all.

        1. 1

          Yeah, got it, thank you

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