If your email doesn't immediately seem relevant to the recipient, they'll delete it. Get their attention and increase your open rate by personalizing subject lines.
With all the emails that people get these days, you've got to stand out. Using dynamic content to personalize subject lines helps you do that. In fact, it has been found to increase open rates by 26%. Address your subscribers and customers by their first names by adding a variable to your subject lines. You can also get creative if they've supplied personal information other than their names.
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