Tip: Leverage your out-of-office reply to bring people further into your ecosystem

Taking some time off? Let your out-of-office reply work for you while you're away by linking high-leverage content.

We all need to unplug from time to time. Next time, instead of setting a run-of-the-mill OOO message, follow the lead of Anne-Laure Le Cunff of Ness Labs. She does the usual thing of letting people know when she'll be back, but then she encourages them to interact with her content and get further into her ecosystem in the meantime. Specifically, she provides links for signing up to her newsletter, joining her community, and reading some articles. Now, even when she's away, people who have shown interest in her work are given value and opportunities to convert.